Scratching My Head..

So, I was recently watching Corner Gas (a canadian comedy, if you weren't aware) and it was an eposoide where all the characters try to get this other charactor to shut up by telling him to just put it in a blog and they will read it later. So this character is going along thinking that everyone loves his blog cause they want to read it all the time instead of listening to him talk. Of course, no one actually reads it, and he finally catches on and makes everyone feel guilty about not reading his blog. So another character trys to trick him into believing that everyone is reading his blog by creating cheat sheets of everything he says in the blog. Ironicly, that character puts the cheat sheets on a blog as well, and no one reads that either.

So I was thinking, does anyone really read this?